Luxury hair brand debuts industry insider event with shear success!
Trade Client’s Dream
Set in a trendy central London bar, Zen Hair hosted their first ever Evening with Zen event . The guest-list only affair offered trade clients and up-and-coming salons an inside look at everything the luxury brand has to offer. With a prosecco in hand, guests were given the opportunity to network and mingle with fellow industry professionals, learning everything they need to know about hair extension application and maintenance. A pop-up boutique and live demos from respected peers were just a few of the exciting elements Zen Hair had to offer. Guests were given the opportunity to speak directly to Zen Hair staff about their needs or concerns and were given exclusive goodie bags at the end of the night. The brand intends on expanding the event to other locations in the UK for clientele based outside of London.
Exclusive Sneak Peak
Attendees of the event had a chance to get the first look of an upcoming hair extension line set to release at the end of this year. Guests crowded the stage at the exciting reveal of the Zen Tress System to catch a glimpse of its inner magic.
The 120 person guest-list included some noteworthy names in the industry including celebrity hair stylist @joelmaghair_21 and social media influencer @stepheneales, displaying the level of luxury Zen Hair offers its clientele.
Zen Hair took this opportunity to showcase their product’s full potential. Experienced specialists performed live demos on a central stage and shared their tips and tricks to get the hair to perform its best. Guests were given the chance to ask questions and get a close-up look at these innovative techniques.
Each guest was handed a complimentary glass of prosecco, drink voucher, and entry to a handful of generous giveaways upon their arrival. A sweet stand, photo booth, and access to a fully stocked bar kept the action lively and the event’s partner brands provided samples and discount codes to all attendees.