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Stephen Eales Zen Hair Ambassador Middle East

Zen Luxury Extensions is continually expanding around the world but one of our early brand adopters were in the Middle East, where the salons and their salon clients demanded the finest quality extensions available on the market.

Back in 2016, 2 brothers, Rakan and Rayan Gammoh started off as Zen Hair distributors in Jordan. They then expanded to UAE in 2019 and then the Kingdom of Saudi Arabia in 2020.

Johnny Yip, Managing Director of Zen said, " Rakan and Rayan have been growing the Middle East region very successfully as a trusted suppler of Zen Luxury Extensions and by doing so are effectively a distributor in 3 regions under the company name Gammoh Cosmetics Trading Co LLC."

Gammoh Cosmetics Trading has now collaborated with Zen Hair's Ambassador for the Middle East Stephen Eales, to make a SERIES of hair extensions training videos in digital modules. These digital training modules are then sold to qualified hairdressers in the UAE, who hold accounts with them, as online training courses.

The modules take the user through:

  • Introduction to Zen Hair & product range

  • Prepping the clients’ hair

  • Application of tape extensions

  • Cutting in / styling of extensions

  • Maintenance/ aftercare of extensions

  • Removal of extensions

  • Re-fitting of extensions after maintenance

The digital training modules are produced with Arabic sub-titles to cater for their audience and also with the option to select voice sound-over in Arabic too.

Certification is also available by the use of sending out training heads to the

students, and allowing them to send back fitted extensions on a training head

to assess their ability.

Johnny said, "Traditionally, Zen HQ have always had a hands-on face-to-face approach to training. We have our educators attend the salons for in-house training or salons visit our training premises. This is how we feel is the best way to get the best outcome from the learning."

He also added, "This digitisation of training courses and source of information , is

a first for Zen Hair, being adopted and well received by UAE. It may be a success due to differing cultural and logistical issues. But, could this be a sign of things to come for the Western education programme?"

Here is an example of the training video project launched by Zen in the UAE.

IG # @zenluxuryextensions.arabia


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