This past weekend, Salon International 2024, one of the most prestigious events in the global hair and beauty calendar, was held at London’s ExCeL. The exhibition brings together leading professionals, innovative brands, and trendsetters from around the world, offering a vibrant platform to showcase the latest in hair, beauty, and salon innovations. This year, Zen Hair Extensions, renowned for their premium quality extensions, stood out as one of the leading exhibitors at the event.
Salon International has long been known as the go-to destination for industry professionals seeking to discover the latest products, trends, and techniques. With over 400 brands exhibiting and thousands of visitors in attendance, the event plays a pivotal role in shaping the future of hair and beauty worldwide. For Zen Hair Extensions, it was yet again the perfect opportunity to connect with salon owners, hairstylists, and distributors, as well as to showcase their premium LS+ professional extensions plus their new SERENE Clip-In extensions to a discerning audience.
Zen Hair Extensions made another bold statement at their stunning stand, which was designed to reflect the luxury and elegance that the brand is known for. Visitors were welcomed by Zen's enthusiastic and knowledgeable team who were eager to share Zen’s latest products, education and training, and some unique offerings like the popular V-Light System. Over the weekend, hundreds of salon professionals visited the Zen stand to explore their range of premium, ethically sourced extensions, and to see firsthand the superior quality and craftsmanship that sets Zen apart in the competitive hair extension market.
Throughout the event, the Zen team and brand ambassadors were on hand to give live demonstrations, showcasing the versatility and natural appearance of their extensions. Visitors were able to experience the brand’s products up close, whether by witnessing stage work, real-time transformations or receiving personalised consultations. The interactive sessions allowed attendees to learn about the application techniques that make Zen’s products so popular among leading stylists, as well as to get tips on how to incorporate extensions seamlessly into their salon offerings.
At the heart of Zen’s success at Salon International 2024 was its passionate and experienced staff. Each team member played a key role in engaging with visitors, ensuring that the unique benefits of Zen’s products were communicated effectively. Their enthusiasm and commitment were evident as they shared insights on how Zen’s extensions are designed to meet the evolving needs of modern salons and clients, whether for added volume, length, or creative styling. As a result, Zen outperformed last year's results in terms of hair sales, training bookings and new salon openings as well as some international distribution enquiries.
Johnny Yip, the Managing Director of Zen Hair Extensions, reflected on the brand’s success over the weekend, stating:
“Salon International is always a fantastic opportunity for us to connect with our clients and showcase the innovations we’ve been working on throughout the year. This weekend was especially exciting because we received such a positive response to our new SERENE product. Our team worked incredibly hard to create a stand that truly represents the quality of Zen, and we’re thrilled with the engagement we had with so many talented professionals.”
The success at Salon International 2024 has further cemented Zen Hair Extensions as a leader in the industry. With their commitment to quality, ethical sourcing, and innovation, Zen continues to set the standard for premium hair extensions worldwide. The event also provided invaluable feedback and potential new partnerships, which will undoubtedly help to shape the future direction of the brand. As Zen moves forward, it is clear that their passion for excellence and dedication to their craft will keep them at the forefront of the hair extension industry.
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